Our Mission

We weren’t built for cubicles, endless emails, or meetings that bleed into our nights and weekends. For generations, people worked the land, hunted for food, and ended the day around a fire. Now? We’re more stressed, anxious, and disconnected than ever.

And it’s not just us. Our kids are growing up with their eyes glued to phones, swiping through fake adventures on social media instead of living their own. They see the outdoors through glass instead of feeling dirt under their boots or the pull of a fish on their line.

At the same time, our food supply has turned into shelves of processed garbage — preservatives, sugar, and fillers that strip away what real food once meant. Hunting, fishing, and living outdoors is more than recreation; it’s a way to reconnect with honest, organic living.

42 North Outdoors is your guide back to the wild. A reminder that life slows down when you step outside. A good hike, the crack of a rifle in the woods, or the bend of a fishing rod is more healing than any pill bottle. We’re here to help you escape the noise, eat better, live cleaner, and reconnect with the outdoors — because your best self isn’t behind a desk or buried in a screen. It’s out here.

42 North is here to change the story. To put the phone down, fill your lungs with fresh air, and get back to campfires and meals that actually come from the land. The outdoors isn’t a video you watch — it’s a life you live...